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The plan

Authenticity Intraprises and Enterprises use the Lean Canvas method for defining the value proposition of their   enterprise to investors and other interested parties.

Lean Canvas Outline:


Applying the Lean Canvas...

1.The Problem

Law firms of all sizes have become appealing targets for hackers for multiple reasons. They are one-stop shops for   valuable confidential information such as trade secrets, business transactions, insider information, social security numbers, financial information and more. Cyber criminals are also attracted to law firms’ large trust accounts. Add  to this the fact that law firms are known for relatively lax data security compared to financial institutions, which have long been prime targets, and the urgent need for coordinated, firm-wide cybersecurity practices becomes  obvious.

In today’s mobile, collaborative legal environments, any workforce productivity orcybersecurity strategy is  incomplete without a secure content collaboration platform (alsoreferred to as Enterprise File Sync & Share (EFSS) solutions). Attorneys need anytime, anywhere document access and collaboration across all their devices –  especially for the most sensitive files – to keep pace with the demands of their profession. They also need to keep those files safe.

2. Customer Segments

AuthentiLaw’s customers are law firms and others such as MSPs that provide IT services to law firms.

3. Unique Value Proposition

Security technology based upon the flawed assumptions behind catch-the-bad-guys approach is not working. By  contrast, security that is built upon the accountability of PKI identity certificates that carry measures of their own reliability - actually works.

4. Solution

PKIDR replaces security technology based upon the flawed assumptions behind catch-the-bad-guys traditional  security technology with security based upon identity reliability and accountability, implemented in a technology, and methodology, PKIDR, that actually delivers security, privacy and accountability.

5. Unfair Advantage

The default information infrastructure provided to law firms, that is, the default information infrastructure provided  to everyone, comes from a set of institutions we call “Silibandia,” a portmanteau of Silicon Valley, the broadband  industry and the media industry. Silibandia depends for its revenue on the ability to capture information about user locations, relationships, activities, and financial standing – at all times. While Silibandia doesn’t set out to impose itself into relationships between law firms and their clients, it cannot afford to show users how things can be  different. Silibandia will never compete with AuthentiLaw because Silibandia wishes that the benefits delivered by AutthentiLaw would not exist.

6. Revenue Streams

Revenue from the end user organization, which is shared with the MSP, is generated by Authenticity In The  Enterprise™ initial and ongoing services including

  • Digital Identity Certificates that carry a measure of their own reliability – the product of our rigorous   enrollment procedures
  • CertAuth™ implementing certificate authentication throughout your network
  • CredentialBridgeTM linking the existing identity credentials used by your organization to PKI Digital Identity Certificates
  • Network Microsegmentation assuring you that all network assets and workloads are properly isolated, and reachable only by users who are not only authorized but who possess the PENs (private keys) accompanying those identity certificates
  • DSE™ – Digital Signatures Everywhere – assuring you that events are digitally signed by the person responsible, with little or no additional effort on their part
  • Logchain™ – A network log that resembles a blockchain, with all network events immutably recorded and signed.

7. Cost Structure

The cost of maintaining a world class certification authority in the privacy-protected jurisdiction of Geneva,   Switzerland, and the network of Attestation Officers (Notary Signing Agents) is shared among all member enterprises of The Authenticity Alliance, including AuthentiLaw.

8. Key Metrics (KPIs)

  • Cost of acquisition of a law firm customer
  • Gross margin on self-service enrollments
  • Gross margin on “Virginia DBC” enrollments (via video connection)
  • Gross margin on F2F DBC (Digital Birth Certificate) enrollments
  • Gross margin on CertAuth™ implementations
  • Gross margin on CredentialBridge™ implementations
  • Gross margin on Network Microsegmentation implementations
  • Gross margin on DSE™ implementations
  • Gross margin on Logchain™ implementations
  • Gross margin on ongoing support of MSPs
  • Gross margin on ongoing support of end customers

9. Channels

The marketing channels for AuthentiLaw will be determined by its CEO. We anticipate that they may include legal   service providers and legal MSPs.